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Home | About Us | Contact Us | Service List | Project List | Links | Helpful hints |
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Tailored Marketing Solutions |
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No problems, just solutions |
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Achievements |
The challenge |
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Classic marketing on a shoestring! With a very small marketing budget, global awareness had to be created for The Sweaterheads—The World’s First Knitted Books. A series of children’s books, aimed at 4-8 year olds, The Sweaterheads have been described as ‘having cult potential’ by the BBC. A marketing strategy was created focusing on production of a website, generating sales through the website, capitalizing on PR and publicity, promoting the brand in competitive global markets, and achieving sales forecasts. In addition to the first two books launched in December 2004, an audio CD was launched in May 2006. |
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> Two books launched simultaneously to critical acclaim in December 2004 > Audio book, read by Juliet Cadzow, launched in May 2006 > Sales of the books have exceeded targets to date and are progressing well in the USA > A third children’s book ‘Naebeard’ is planned for publication in 2006 > A knitting pattern book, ‘Knit One’ is planned for release in 2007
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The Mothership catches up with all her publicity! |
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Mobile: 07901 823 877 E-mail: info@tailoredmarketingsolutions.com
Tailored Marketing Solutions Limited is a company registered in Scotland with company number 278108
Member of The Marketing Society since 2005 Member of the Professional Contractors Group (PCG), membership number 34593
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Sweaterheads |
