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Tailored Marketing Solutions |
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No problems, just solutions |
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Achievements |
The challenge |
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A hitherto little known distillery, Benromach needed total rebranding in time for the launch of the first own-distilled whisky, Benromach Traditional, in 2004, since being bought by Gordon & MacPhail in 1983. As Marketing Manager I co-ordinated the global launch of Benromach Traditional and oversaw the rebranding, including: Corporate identity, advertising, sales promotion, packaging, direct marketing, exhibitions, marketing literature, website relaunch, etc. |
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In the first six months… > more than £65,000 worth of free publicity had been generated by launch activity, > the Benromach name was exposed to more than 450,000 consumers worldwide, > sales of Benromach Traditional exceeded initial sales forecasts, > Benromach was being sold in more than 30 countries worldwide. |
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The smallest working distillery in Speyside |
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Mobile: 07901 823 877 E-mail: info@tailoredmarketingsolutions.com
Tailored Marketing Solutions Limited is a company registered in Scotland with company number 278108
Member of The Marketing Society since 2005 Member of the Professional Contractors Group (PCG), membership number 34593
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Contact us at: |
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Benromach |
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Benromach advertising |
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Russian leaflets |
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Pull-up banners |
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Benromach newsletter |