Tailored Marketing Solutions

No problems, just solutions

Achievements

The challenge

World-renown curtain makers and publishers Merrick & Day, required editorial, typesetting and proofreading services for their new book ‘Blinds, Curtains and Cushions’, released in January 2006. A  PR launch campaign was also created for the book to raise awareness and prompt reviews.

In addition, a series of classified adverts have been created for the business, and, following extensive media analysis, a corporate media plan has been drawn up.

I am now working on re-editing another Merrick & Day book, ‘The Encyclopaedia of  Curtains’, due for release in 2009.

> The publishing schedule  was met on time for ‘Blinds, Curtains & Cushions’

> ‘Blinds, Curtains & Cushions’ has been reviewed in Grand Designs (May 2006), 25 Beautiful Homes (May 2006) and BBC Good Homes (July 2006).

> Sales of the book have exceeded targets to date and are progressing well in Europe and the USA

> Camera ready artwork has been created for a series of classified adverts which will ensure the business has a strong brand image across all media

> The fourth edition of ‘The Curtain Design Directory was released in January 2007, with updated illustrations and a new chapter on curtain-making essentials

 

Mobile:      07901 823 877

E-mail:      info@tailoredmarketingsolutions.com

 

Tailored Marketing Solutions Limited is a company registered in Scotland with company number 278108

 

Member of The Marketing Society since 2005

Member of the Professional Contractors Group (PCG), membership number 34593

 

Contact us at:

Merrick & Day